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Sales 1-0-1

With knowledge-quality-attunement-love

Sales refers to the exchange of goods or services for money or other consideration between a seller and a buyer. It is the process of selling or marketing a product or service to potential customers.

Sales is the process of exchanging goods or services for money or other value. Professional sales involves understanding customer needs, building relationships, effectively communicating the benefits of a product or service, handling objections, and ultimately closing deals in a mutually beneficial manner. This often involves active listening, empathy, problem-solving, and a focus on providing value to customers. Building trust, maintaining integrity, and following up with customers are also crucial aspects of professional sales.

How we increase sales in the business

Best sales come through best service delivery

To increase sales at a restaurant, you can implement strategies such as:

Menu optimization

Analyze and optimize the menu by highlighting popular dishes and adjusting prices to increase profitability

Promotions and Special Offers

Introduce promotions like happy hours, combo packages or limited-time offers to attract customers and increase sales

Sales techniques

Train staff to suggest extra items or upgrades to increase average purchase size and cross-sell complementary items

Improved Customer Experience

Focus on offering excellent service, atmosphere and overall experience to encourage repeat visits and positive word-of-mouth

Online Presence

Use online platforms for bookings, food delivery, and promotions to reach a larger audience and increase visibility

Community involvement / social commitment

Engage with the local community through events, sponsorships, or partnerships to increase brand awareness and attract new customers

Loyalty programs

Implement a loyalty program to reward repeat customers and encourage them to visit the restaurant more often

Who is a good salesperson?

Everyone with commitment and love for the service delivery and the customer/guest

A good salesperson usually displays the following characteristics

Honesty and Integrity

Maintaining trust by being transparent, ethical and keeping promises

Excellent communication skills

Ability to actively listen, clearly convey product/service features, and tailor messages to meet customer needs

Problem-solving skills

Ability to identify customer needs, offer solutions and creatively address concerns

Endurance and Resilience

Willingness to follow up, overcome rejections, and adapt strategies to achieve sales goals

Time planning

Prioritize tasks, manage leads effectively, and stay organized to maximize productivity

Product knowledge

Deep understanding of the product or service being sold to be able to answer customer questions and provide relevant information.

Empathy and Emotional Intelligence

Understanding the customer's perspective, building relationships and handling objections effectively.

Positive attitude

Maintaining a positive attitude, enthusiasm and a customer-centric approach to create a pleasant shopping experience

Buying signals

Practice-act-practice-act to learn how to see, sense and hear when buying signals are present.

A buying signal can occur when a customer shows signs of being interested in purchasing a product or service. These can be subtle or obvious indications that indicate that the customer is ready to make the decision to buy. Some common buying signals include:

Questions about the product/service

When a customer asks specific questions about the product or service, it can be a sign of interest and consideration to purchase.

Repeated interest

If a customer returns to the same product, asks multiple questions, or shows continued interest, it is a strong buying signal.

Physical reactions

If a customer shows physical signs of interest, such as touching the product, trying it on, or smiling at the information, it may indicate a buying signal.

Expression of needs or desires

If a customer expresses the need for a product or how it would solve their problem, it is a buying signal.

Price discussions

If a customer is discussing the price or comparing different options, it shows that they are considering making a purchase.

A buying signal can appear at different stages of the sales process, and it is important for the salesperson to be aware of these signals in order to guide the customer towards a purchasing decision in a convincing and helpful way. Being responsive to the customer's needs, answering their questions, and offering helpful advice can increase the chance of converting a buying signal into an actual sale.

How to act, think and speak

Practice-act-practice-act to learn to see, feel and hear when buying signals are.

Ask Open Ended Questions

Start by asking open-ended questions to better understand the customer's needs and preferences

Lift the Benefits

Emphasize the benefits and value of upgrading or adding complementary items to enhance their experience

Listen Actively

Pay attention to customer responses and tailor your recommendations based on their feedback

Create Urgency

Use phrases like “limited time offer” or “popular choice” to create a sense of urgency and encourage a decision

Provide Social Proof

Mention popular or recommended items to leverage social proof and influence customer decisions

Packaged solutions

Recommend package deals or offers to add value and increase total sales amount

Handling Objections

Address any concerns or objections the customer may have by offering solutions and reassurance

Offer Personal Recommendations

Suggest items based on customer preferences or past purchases to increase the chance of increasing sales

Show Expertise

Showcase your knowledge of the products or services to build trust and credibility with the customer

Finish with Confidence

Use a confident and friendly tone to close the sale and ensure the customer feels comfortable and satisfied with their purchase

Yes or No

One of the most difficult parts of selling can be dealing with customer objections. This means addressing their concerns, overcoming skepticism, and persuading them to see the value in your product or service. Dealing with rejection, staying motivated, and consistently meeting sales goals can also be challenging aspects of the sales process.

As a salesperson, when you're faced with a yes or no situation at the end of a sale, it's important to handle it tactfully. If the customer says "no," it's crucial to gracefully accept their decision, express gratitude for their time, and leave the door open for future opportunities. If the customer says "yes," proceed to close the sale by confirming the details, ensuring customer satisfaction, and completing the transaction.

DARE TO MAKE THE DECISION FOR THE GUEST/CUSTOMER

IT'S OUR DUTY TO DO SO SINCE WE ARE CAPABLE

CONSIDER WHAT YOU YOURSELF WOULD WANT IT TO BE LIKE

The Top 10

1. Your energy

2. Online

3. Feeling in the conversation

4. Listen and feel out

5. Suggest and steer in the direction you want

6. Dare to take command

7. Build trust

8. Dare to take a break

9. Exercise

10. Work with love

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