MIKAEL AHNELL MORE ABOUT ME Who am I? A native of Gotland who, after a number of years, has landed a second time in the city of Stockholm. As a person, I am powerful, energetic, sales-oriented, service-oriented and goal-oriented. My life has always been reflected in sales, marketing and service. Based on this, I have set my goal to work in a company that stands for Master Sales and Service. I want to work with and help companies that believe in the future, see opportunities and dare to change. My hallmark is that through knowledge for quality with attunement and love, we together raise the satisfied employee index and satisfied customer index, which is crucial for the final result. Previous work My Education 2020 Business Manager Training areas such as the organization as a whole, goals and strategies, business models, corporate culture and data-driven IT organization. Also financial management, analysis & key figures. 2016 Certified ICF Coach Certified Coach, ABC Company. Approved by the International Coach Federation (ICF) educational requirements for ACC certification. 1992-1995 Internal training received continuously over 3 years. Scope: finance, sales, leadership, projects and marketing. GNLD Business & Leadership School 1982-1983 Lions Township High School Education at Lions Township High school, LA Grange Chicago during a period when I lived in Chicago, USA My work history 2009-2020 Masec Management During this period I have worked as a key account manager, development manager and operations manager for facilities both in Sweden and abroad. One of the main tasks is and has been to ensure the delivery of optimal service towards the best sales and ensuring the entire service chain. In this process, I train employees and coach them in everything from the moment of truth, personal responsibility, service & sales techniques and the power of pedagogy. Now I have been in Stockholm for 2 years to find new challenges. 2014-2020 During my last 2 years I have worked within the Local Market Group as Sales and Marketing Manager. The goal here has been to place the sales culture within the business, develop the right processes and flows, develop a customer care program and work according to a marketing and sales plan that is carefully planned and managed based on budget and goals. During the first 4 years within the group I worked as floor manager for the entire building at Tolv Stockholm. A place of 8000 sq m where you will find, among other things, event spaces, one of the world's largest Olearys, Gnarly Market, Boston Grill, and BO Hotell. The place has a number of visitors that far exceed a million per year. As a sales & service manager, my job here was to sell, market and develop the business. Also to ensure, coach and train staff in service and sales. Being live on stage all day when we meet our visitors, guests, customers and colleagues requires training and education. Educating our employees to understand the importance and power of their own energy / attitude is something we often miss. Making them realize the part they have in the company's results and that they are the company's ambassadors at and outside of work. Additional assignments during the period at Tolv (which I am still involved in) are the Integration Pact of the City of Stockholm and the Advisory Board for integration and newcomers within the City of Stockholm. Local Market Group/Tolv Stockholm 1992-1995 Nürnbergshuset Hotel Nünberghuset offers services such as hotels, premises and events such as parties and conferences. Full operational responsibility, budget and profit responsibility with reporting to the CEO. I led the business through a change process to be able to create future goals and opportunities for the company. I analyzed the house's possibilities, reported this to the CEO and then started a process that included: – Reorganization where all employees applied for their positions. – Rationalized operations and created new revenue opportunities such as hotel operations, nightclub operations and art galleries. – Designed all the design in all spaces and was responsible for all purchases. – Change the service chain, raise service & sales levels and secure the guest experience. – Working actively side by side with employees in all areas. 2009-2012 Restaurant Manager/ Development Manager Worked with the development of the businesses: Tärnaby Fjällhotell, Lingårdens Hotell & Värdshus, Tusen & En Natt, Centro Kök & Bar, Brasilien hotell, Wiktoria Itaparica and Holmberget Restaurang. Common to all companies was that my role consisted of fully running the restaurant, leading the development and sitting in the respective management group. 2007-2009 Travel Factory Travel agency owned by Brazil Specialisten and offering packages of flights and hotels worldwide. Responsible for the selection of hotels and destinations in the travel agency's offer. I traveled to potential travel destinations and sought partnerships with interesting hotels. The goal was to find hotels and destinations that could meet the requirements for delivering a premium-class feel and service. My tasks included negotiating hotel contracts, packaging offers, ensuring quality facilities and managing large budgets. 1999-2007 Hotell & Spa Villa Alskog Gotland I built this business from scratch. Gotland's former diocesan manor was transformed into an art and culture center with a hotel and spa. The hotel was a member of the organizations Petit Hotels and Kulinariska Gotland for the food, location and service. During this time, I also developed an EU project for rural development that consisted of a network of craftsmen and led to a special concept for the hotel. My work was mainly about developing packaging, remodeling and design of the hotel and spa. Budgeting, marketing, personnel and operations with about 4-20 people. Turnover about 4-5M per year. The hotel was reviewed by Fodor's (America's largest guidebook) and awarded one star for best experience and service. A number of reports have been made by Gods & Gårdar and the magazine Lantliv. 2003-2005 Restaurant Kungsgården Roma In parallel with the hotel business, we also ran this restaurant and café business. Here I was responsible for operations, working on personnel, planning, budget and development. 2005-2007 Euromac Recruitment Company In parallel with the hotel business, I also ran Euromac as owner/CEO. Responsible for budget, planning and personnel. The company had offices in Västerås and Warsaw with recruitment of personnel in hotels, cleaning and construction. We had personnel hired out in Sweden and Norway in a number of locations. We handpicked the personnel in Poland from the office in Warsaw. We had a personnel pool of about 150 people. I ended my work here in 2007 when the company was closed down due to circumstances in the market for hired foreign labor. 1997-1999 Gumbalde Golf and Country Club Gotland The business was run for 2 years and included 2 restaurant units and a nightclub. The restaurants were normally only open in spring-summer, but we managed to extend the period and had the business running all year round. After these 2 years, I left the business and bought Villa Alskog. 1989-1998 Neo Life International sales manager in an American company. It all started from scratch and developed into a business where my work consisted of sales and business development internationally. My organization of salespeople that was developed extended across the country and also in a number of other Nordic and European countries. I had training and recruitment centers in all locations where the business was located. We started with sales figures in Linköping of 40,000 per month. The total monthly sales in the team at the end were about 20 million per month.

NEW KNOWLEDGE ATTUNEMENT QUALITY LOVE Master Service Master Service When service is given out of true love, it is selfless and genuine. It transcends personal gain or recognition, and focuses solely on the well-being of others. Acts of service driven by love are characterized by compassion, empathy, and a deep sense of connection to those served. Whether it's caring for a guest, customer, family member, friend in need, or contributing to society, motivation comes from a place of pure affection. Service driven by true love creates a sense of fulfillment and strengthens the bonds between individuals, fostering a more compassionate and interconnected world. Why Master Service THE FOCUS HAS BEEN ON THE NUMBERS - INSTEAD OF HOW TO IMPROVE THE EXPERIENCE WE HAVE PROBLEMS GOING FROM ANALYSIS TO ACTION EXPERIENCE OBSTACLES IN MANAGEMENT NOT BEING DRIVEN IN THE NPS WORK THE QUALITY OF CUSTOMER DATA IS WE LACK SUFFICIENT COMPETENCE AND KNOWLEDGE IN THE DIFFERENT MOMENTS WE DO NOT TRAIN AND COACH ENOUGHLY OR NOT AT ALL IN SERVICE. SERVICE IS A PROFESSION THAT SHOULD BE ASSOCIATED WITH A SOLID EDUCATION. What is Master Service? KNOWLEDGE-QUALITY-ATTUNEMENT-LOVE Act before the question comes See before anyone else searches Know what is meant See and create the unexpected service opportunity Always the guest first Work and deliver with love Implementation 01 Individual Coaching Conversations Discover your full potential through individual coaching conversations. Get tailored guidance and support to reach your goals and overcome obstacles. Book your session today and let us create your path to success together. 02 Involved in operation Be involved and make an impact! By being involved in operations, you can contribute to change and progress within the business. Take the chance to influence and shape the future with us. 03 Ongoing follow-up for 3-6 months Receive continuous support and feedback over a period of 3-6 months. With ongoing follow-up, we can ensure you reach your goals and support you throughout the process. 04 Team Coaching Get your team to reach new heights through team coaching. With tailored sessions and support, we can help your team strengthen collaboration, resolve conflicts and maximize their potential. 05 Certification upon proven results via measurement tools and personal assessment Certification upon demonstrated results through measurement tools and personal assessment gives you proof of your performance and progress. Take the steps towards recognition and validate your efforts with our verification process. How am I saying it? What is my body language saying? How is my energy? Am I connected? Who am I facing? What do I feel? What do they/I want to have said? What signals am I giving off? Reflection YOUR ROLE YOUR RESPONSIBILITY What was good? What was bad? What should I think about next time? Why didn't it go as I thought? Did everything go as I planned? What was difficult? How was my energy? What did my body language say? Education - Service Engineer What knowledge do we need to succeed? 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 How do I function in different situations? How am I perceived? Am I an ambassador for my own brand? Am I working on my own reflection? Am I willing to change? How do our energies work? How are my energies perceived? How am I perceived by other people's energies? Am I aware of the power of the silent language? Do I have a twisted vision? Am I adaptable in different situations? Do I put the guests in focus? Do I have the right energy? Do I train at Master Service? Am I working with love? The self-check Every morning - check your mindset and your energy! Every day, on several occasions, check in with your colleagues and their energies! Before the end of the day, reflect on today's meetings and your actions! Give yourself praise and set your mindset that the next day will be a brilliant day! Master Service Certification 01. A period of 6-8 weeks (customized) 02. Individual and group certification 03. Individual coaching A 60 min - 30 min - 15 min x4 04. Group certification A 120min - 60min x 3 05. Implementation: Goals Journey Results Follow-up

Develop your business and your destination Through MASEC'S methods, knowledge, quality and attunement, we help you develop and reach your goals. Read more Tjänster SERVICES Take your business to the next level Business & Destination development Develop your business or your destination with us and reach new heights. Read more Sales and Marketing We help you develop as a salesperson so you can lead your business to success. Read more Coaching We help you set and achieve new goals that will take you and your company forward. Read more We are good at numbers. 20 Years of experience 15+ Supported businesses 20+ International collaborations Om ABOUT MIKAEL ANHELL Experience and knowledge = results A native of Gotland who, after a number of years, has landed a second time in the city of Stockholm. As a person, I am powerful, energetic, sales-oriented, service-oriented and goal-oriented. My life has always been reflected in sales, marketing and service. Based on this, I have set my goal to work in a company that stands for Master Sales and Service. I want to work with and help companies that believe in the future, see opportunities and dare to change. My hallmark is that through knowledge for quality with attunement and love, we together raise the satisfied employee index and satisfied customer index, which is crucial for the final result. Read more about me Kundcitat CUSTOMER QUOTE "Fantastic service and genuineness" Bob Paulsson Local Market Group Kunder SOME OF OUR SATISFIED CUSTOMERS Senaste nytt Kontakt CONTACT Contact us mikael@mrcoach.se First Name Surname E-mail Leave a message Send Thanks for your message!

Achieve your visions with Master Sales & Marketing History speaks for itself; by being at the forefront and constantly working with both sales and marketing on a broad front, we ensure the development and expansion of the business. Sales that drive your organization forward Sales are probably the most crucial components in most businesses today that offer a service or product. Here is where I've always taken the lead, "led by example" and sold with top results in all situations. A good sales plan with a good marketing and action plan allows us to reach the goals we set. I coach you about where, when and how we carry out sales and closing. "If you're not seen, you don't exist" Marketing can be summed up simply as "if you're not seen, you don't exist". I have solid experience and knowledge of how you can reach out with your brand, be seen where you need to be in a broad and balanced way that reaches both existing and new markets. Trained ICF Coach I am a Some of my Reviews Peruvian Embassy We can highly recommend Mikael as he always delivers in the projects we have carried out together. The projects have always been carried out with great professionalism and businesslikeness. Croatian Embassy We thank Mikael for the cooperation during the European Handball Championship 2020. Very well executed and professionally handled. Our President Kolinda Grabar-Kitarović also thanks a lot. Embassy of the Czech Republic We can highly recommend Mikael and his business as a potential partner when it comes to developing and implementing events and businesses of various kinds.

Sales 1-0-1 With knowledge-quality-attunement-love Sales refers to the exchange of goods or services for money or other consideration between a seller and a buyer. It is the process of selling or marketing a product or service to potential customers. Sales is the process of exchanging goods or services for money or other value. Professional sales involves understanding customer needs, building relationships, effectively communicating the benefits of a product or service, handling objections, and ultimately closing deals in a mutually beneficial manner. This often involves active listening, empathy, problem-solving, and a focus on providing value to customers. Building trust, maintaining integrity, and following up with customers are also crucial aspects of professional sales. How we increase sales in the business Best sales come through best service delivery To increase sales at a restaurant, you can implement strategies such as: Menu optimization Analyze and optimize the menu by highlighting popular dishes and adjusting prices to increase profitability Promotions and Special Offers Introduce promotions like happy hours, combo packages or limited-time offers to attract customers and increase sales Sales techniques Train staff to suggest extra items or upgrades to increase average purchase size and cross-sell complementary items Improved Customer Experience Focus on offering excellent service, atmosphere and overall experience to encourage repeat visits and positive word-of-mouth Online Presence Use online platforms for bookings, food delivery, and promotions to reach a larger audience and increase visibility Community involvement / social commitment Engage with the local community through events, sponsorships, or partnerships to increase brand awareness and attract new customers Loyalty programs Implement a loyalty program to reward repeat customers and encourage them to visit the restaurant more often Who is a good salesperson? Everyone with commitment and love for the service delivery and the customer/guest A good salesperson usually displays the following characteristics Honesty and Integrity Maintaining trust by being transparent, ethical and keeping promises Excellent communication skills Ability to actively listen, clearly convey product/service features, and tailor messages to meet customer needs Problem-solving skills Ability to identify customer needs, offer solutions and creatively address concerns Endurance and Resilience Willingness to follow up, overcome rejections, and adapt strategies to achieve sales goals Time planning Prioritize tasks, manage leads effectively, and stay organized to maximize productivity Product knowledge Deep understanding of the product or service being sold to be able to answer customer questions and provide relevant information. Empathy and Emotional Intelligence Understanding the customer's perspective, building relationships and handling objections effectively. Positive attitude Maintaining a positive attitude, enthusiasm and a customer-centric approach to create a pleasant shopping experience Buying signals Practice-act-practice-act to learn how to see, sense and hear when buying signals are present. A buying signal can occur when a customer shows signs of being interested in purchasing a product or service. These can be subtle or obvious indications that indicate that the customer is ready to make the decision to buy. Some common buying signals include: Questions about the product/service When a customer asks specific questions about the product or service, it can be a sign of interest and consideration to purchase. Repeated interest If a customer returns to the same product, asks multiple questions, or shows continued interest, it is a strong buying signal. Physical reactions If a customer shows physical signs of interest, such as touching the product, trying it on, or smiling at the information, it may indicate a buying signal. Expression of needs or desires If a customer expresses the need for a product or how it would solve their problem, it is a buying signal. Price discussions If a customer is discussing the price or comparing different options, it shows that they are considering making a purchase. A buying signal can appear at different stages of the sales process, and it is important for the salesperson to be aware of these signals in order to guide the customer towards a purchasing decision in a convincing and helpful way. Being responsive to the customer's needs, answering their questions, and offering helpful advice can increase the chance of converting a buying signal into an actual sale. How to act, think and speak Practice-act-practice-act to learn to see, feel and hear when buying signals are. Ask Open Ended Questions Start by asking open-ended questions to better understand the customer's needs and preferences Lift the Benefits Emphasize the benefits and value of upgrading or adding complementary items to enhance their experience Listen Actively Pay attention to customer responses and tailor your recommendations based on their feedback Create Urgency Use phrases like “limited time offer” or “popular choice” to create a sense of urgency and encourage a decision Provide Social Proof Mention popular or recommended items to leverage social proof and influence customer decisions Packaged solutions Recommend package deals or offers to add value and increase total sales amount Handling Objections Address any concerns or objections the customer may have by offering solutions and reassurance Offer Personal Recommendations Suggest items based on customer preferences or past purchases to increase the chance of increasing sales Show Expertise Showcase your knowledge of the products or services to build trust and credibility with the customer Finish with Confidence Use a confident and friendly tone to close the sale and ensure the customer feels comfortable and satisfied with their purchase Yes or No One of the most difficult parts of selling can be dealing with customer objections. This means addressing their concerns, overcoming skepticism, and persuading them to see the value in your product or service. Dealing with rejection, staying motivated, and consistently meeting sales goals can also be challenging aspects of the sales process. As a salesperson, when you're faced with a yes or no situation at the end of a sale, it's important to handle it tactfully. If the customer says "no," it's crucial to gracefully accept their decision, express gratitude for their time, and leave the door open for future opportunities. If the customer says "yes," proceed to close the sale by confirming the details, ensuring customer satisfaction, and completing the transaction. DARE TO MAKE THE DECISION FOR THE GUEST/CUSTOMER IT'S OUR DUTY TO DO SO SINCE WE ARE CAPABLE CONSIDER WHAT YOU YOURSELF WOULD WANT IT TO BE LIKE The Top 10 1. Your energy 2. Online 3. Feeling in the conversation 4. Listen and feel out 5. Suggest and steer in the direction you want 6. Dare to take command 7. Build trust 8. Dare to take a break 9. Exercise 10. Work with love Contact me

I will help you get there. As a coach, I am your conversation partner who wants you to have the opportunity to develop and see your own potential. My focus is to coach individuals and groups forward towards the desired situation and future goals. How I help you Coaching is a professional conversational methodology whose purpose is to focus on achieving set goals, creating results and realizing visions both professionally and privately. My role as a coach is to help your group optimize your resources. As a coach, I use methodologies to help you see and find paths and opportunities for understanding and development. Through the methodology, we build trust so strong that you allow yourself to be coached towards increased insight into previously unanswered questions and concerns. With a long background in sales and marketing from both national and international companies, I understand business and how to help you find new customers. Support through the process For me, coaching is inspiring and developing conversations and exercises that support you to achieve your goals faster and more effectively than on your own. The goal is to change, develop and improve your current situation into something new and clearer. As a certified ICF coach, I am trained to support you in the development process. Time is given for reflection where I help you become aware of your choices, dare to think in new ways and take responsibility for your actions. Some of my Reviews Martin Forsstedt I have had very good experiences with Mikael Ahnell. He carries out projects with warmth, attunement and professionalism beyond the ordinary. Highly recommended, as service is not something to be overlooked! Ken Bertling After a couple of years of daily collaboration and developing business concepts together, I can highly recommend Mikael Ahnell - Mr Service, as we all call him. Embassy of Chile Mikael has been a person we have collaborated with on several occasions now on various events and projects. Mikael has always delivered to the best results and in the best way.

Develop your business and your destination In all forms of business and destination development, it is important to seek and locate driving forces, i.e. human, economic or of another kind, that operate in the same direction as the one you are focusing on. I can help you with this and much more. Business development As a business developer, my main focus is to find the way forward for your business, both during times of prosperity and crisis. My specialty is, among other things, putting love and emotion into the business among both employees and guests. All of this, as we know, is crucial so that the team is strong and delivers with love and that our guests return with new visits. With a long background in service, sales, food and beverage from both national and international companies, I understand how and what affects customer satisfaction and employee index. Destination development Without an attractive offer at the destination, it is tough to find your niche in the market and really stand out. From my own previous businesses and assignments in hotels and tourism, among other things, I fully understand this. My destination development goes beyond packaging or theming and focuses on lifting your business to the skies. SOME OF MY OWN Previous projects Quality Hotel XPO Arlanda 2023 Qyaulity hotel XPO Arlanda. Here I worked for 7 months as banquet and service manager food and beverage. Vår Gård 2023 1.5 summer at Vår Gård. Here I worked for a period in the summer of May-September 2023 as a restaurant manager and head waiter. Rolly's I, together with another founder, started this franchise concept. Twelve Stockholm 2014-2018 Here I worked as a floor manager for 4 years with a focus on Master service, upselling, guest focus, team building and recruitment and depolling of all employees through coaching. 2018-2020. The last 2 years at Tolv Stockholm I worked as a sales manager. Hotel & Spa Villa Alskog Gotland Here I developed the company's packaging, remodeling and design of the hotel and spa department. Budgeting, marketing, personnel and was also involved in the operation. The hotel was reviewed by Fodor (America's largest guidebook) and awarded a star for best experience and service Nürnberg's House Hotel Here I underwent a reorganization, rationalized operations and created new revenue opportunities such as hotel operations, nightclub operations and art gallery. Changed the service chain, increased sales levels and the experience for guests. Travel Factory At Travel Factory, the goal was to find hotels and destinations that could meet the requirements for delivering a premium feel and service. Here, I negotiated hotel contracts, packaged offers, quality-assured facilities and managed large budgets. Michael Ahnell Local Market Group Hired as marketing and sales manager with a focus on lifting the group's units within the areas and developing new revenue opportunities. Through the work, the service level from the employees was increased, we developed new collaborations and concepts with good results.